redwinter101 wrote:Box office update (overseas numbers from beyond-beautiful.org):
$37.0m USA
$33.3m worldwide
$70.3m total
So far in 2010, 231 movies have been released in the US; The Back-Up Plan is 35th in terms of box office. Given the budget, genre, and some of the huge films released (Iron Man, Toy Story, etc. etc.) I really think that the film's performance has been unfairly talked down by commenters (who have repeatedly called it a flop). Obviously I have no idea about industry perceptions or CBS's expectations, but as a regular punter, I'm delighted. $70m bucks FFS!!!
Red
Totally agree!!!
Note that some of the critics who initially dismissed it, did something of an about face saying it should be seen. Face it, most movie critics are men and most men just aren't into rom-coms.
As for CBS' expectations, I'd say they were pretty happy with the movie's performance after the disappointing showing of the first movie out of CBS Films 'Extraordinary Measures'. That film was shuffled to the post position out of the studio in place of BUP. With two recognizable Hollywood names (Harrison Ford, Brendan Fraser) as leads, the film grossed $14.9 Million
worldwide. BUP pulled in nearly that much ($12.2 Million) its opening weekend, a little below the $15 million the studio was looking for. Even so, not bad for a rom-com with limited name recognition. Sure, J-Lo was the name people recognized, but there are quite a few more now that know who Alex O'Loughlin is.
If they had used the poster on the DVD cover (at the top of this page), a few more would have known as well.